Ed Cross believes that the true
character of a bank shines during
the tough times. And he should
know. Leading a major brokerage
and development firm in San
Antonio for more than 20 years,
Ed has relied upon Broadway Bank
through all the economic challenges.
“There’s an old line in the business—
banks loan on character,” he says.
“I like to think that I borrow on
character. That’s why I bank with
“Broadway Bank is what every real
estate person wants—a loyal,
thoughtful, helpful financial partner.
I have seen the opposite through the
years, and I recognize the difference.”
“My true personal relationship with
a local bank, that has local ownership
and local decision-making power, is
the solid foundation for my success.”
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