Mission, Vision and Values


At Broadway Bank our Mission is: To enrich our customers and communities with premier financial services of great value and our staff with a positive work environment and opportunity for growth and achievement.


At Broadway Bank we will proudly:

  • Care for and value our employees while promoting teamwork and diversity.
  • Deliver first-class personalized service and innovative financial solutions to our customers.
  • Make a difference in our communities and exemplify integrity and excellence.
  • Leverage our independence and sustain high levels of performance.


Broadway Bank’s core values are steeped in the enduring wisdom of Col. Charles E. Cheever Sr. and Elizabeth ‘Betty” Cheever who founded the bank on the principles of honesty and integrity, quality customer service, commitment to the community, teamwork and performance excellence.


“Many companies have mission, vision and values statements, but put them on a shelf. What makes our organization different is the ability to put them into action.”

James D. Goudge
Chairman and CEO